Italian depth Microgame contract announced by ESA Games
While the game provider ESA Gaming rolls out an association with platform provider Microgame, it is maintaining its concentration on the Italian market. This is done in an effort to strengthen its standing in the region.
The will result in the EasySwipe mobile-first game family being made accessible to the operator partners of Microgame. These games have been intended to fit smoothly into sportsbook or igaming websites.
According to ESA Gaming, the games have the potential to increase cross-selling capacity, with an average of twenty percent of sport players being converted to EasySwipe games. Additionally, the titles have the potential to enhance engagement levels and boost screen time by approximately five percent.
The partnership will make some games, such as Goal Mine and Fruit Staxx, as well as rapid-fire adaptations of traditional casino favorites like as roulette and blackjack, available to players.
According to Marco Castaldo, CEO of Microgame, "Microgame has been present in the Italian market for 20 years, and this is in part thanks to us collaborating with the most inventive suppliers capable of confronting the requirements of a market that is always growing."
"ESA Gaming is one such provider, and the attention of our clients will surely be drawn to the portfolio that they have to offer, which will complement what we already have to offer."
In order to achieve further Italian development, ESA Gaming collaborated with platform providers Octavian Lab and Giocaonline last month. These two partnerships were sandwiched around ESA Gaming's introduction into the Portuguese market, which was accomplished through Casino Portugal.
"We have established a significant presence in the Italian market, and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators," said Zorica Smallwood, director at ESA Gaming. "This deal with Microgame will see us cement our position as a premium supplier of unique content to local operators."
"Microgame needs no introduction, and this cooperation highlights the demand for our games in the Italian market. We can't wait to further build our presence together," said the company. "Microgame needs no introduction."